App Store On Page & Off Page Optimization Factors

For Mobile App Developers, App Store Optimization is an important avenue for marketing and promoting the app. However not everyone is utilizing it. App Store Optimization can help the app go that extra mile when publishing on the various app stores.
People tend to confuse SEO with ASO as they are very similar in approach. It is important to understand that while using SEO tools while work for the app it might also not work and have a negative consequence on the same. ASO still in its starting stages and has a lot to develop in the future.
Like SEO, ASO has both On-Page & Off-Page optimisation factors to be considered.




On Page Optimization Factors

1. App Title: Keyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it’s a direct signal (keyword usage means higher ranking) or an analogous one (keyword usage results in higher click-through rates)
2. App Description: Appropriate keyword usage should also be used within the body copy
3. Keywords Data:  Appropriate Keywords Identification for the app

Off Page Optimization Factors

• CTR: What is the click-through rate when served in a higher position?
• Usage Weights: What is the average frequency of usage within the app?
• Discard Rates: How frequently is the app deleted? What is the average life of an app on a desktop?
• Downloads: How many downloads does the app have?
• Reviews: What is the average review score and how authoritative and authentic are the reviewers?
• App Updates: How fresh is the app? Is it continuing to create new features and optimize for new OS releases?