Off Page Optimization Factors
- CTR: What is the click-through rate when served in a higher position?
- Usage Weights: What is the average frequency of usage within the app?
- Discard Rates: How frequently is the app deleted? What is the average life of an app on a desktop?
- Downloads: How many downloads does the app have?
- Reviews: What is the average review score and how authoritative and authentic are the reviewers?
- App Updates: How fresh is the app? Is it continuing to create new features and optimize for new OS releases?
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